PillarTech
7–10 Qualified Leads Per Month and a More Predictable Pipeline for PillarTech
How Zeekeo helped PillarTech move from a less consistent pipeline reliant on LinkedIn and inbound activity to a more controlled outbound engine generating qualified cold call leads every month.
7–10
per month
More
pipeline
Faster
with direct numbers
Stronger
conversations
Industry
Custom software development / AI solutions
Company Size
Not provided
Location
Israel
Services Used
Cold Calling, Lead Generation, Outbound Strategy, Prospect Targeting, Appointment Setting
Goal
Generate a more consistent flow of qualified outbound leads and create more control over top-of-funnel pipeline generation.
“Zeekeo campaigns act as a top-of-funnel engine, generating consistent outbound leads that feed into our discovery process and help ensure a steady, controllable pipeline.”
Beeri Simon
COO
The Challenge
PillarTech helps companies with custom software development, AI solutions, offshore engineering teams, and technical delivery. The business already had strong expertise and a clear offer, but its lead generation was not as predictable as it needed to be.
Before working with Zeekeo, PillarTech relied mainly on LinkedIn and inbound channels. While those channels created opportunities, the pipeline was less consistent and harder to control.
The team needed a way to:
- Generate more predictable qualified leads
- Reduce reliance on inbound and LinkedIn alone
- Reach the right potential customers more efficiently
- Improve follow-up speed with direct phone numbers
- Create stronger pre-sale conversations before deeper qualification
The Solution
Zeekeo supported PillarTech with cold calling campaigns designed to identify and engage the right potential customers.
Rather than waiting for inbound demand or relying only on LinkedIn activity, PillarTech gained a more proactive outbound channel that consistently fed new opportunities into its sales process.
The campaign helped PillarTech create:
- A consistent top-of-funnel lead source
- Cold call generated opportunities
- Better targeting of potential customers
- Faster follow-ups through direct phone numbers
- A clearer path from intro call to qualification and deep-dive conversations
Why It Worked
PillarTech did not need more noise in its funnel. It needed better quality opportunities and a more efficient way to start the right conversations.
Zeekeo gave the team a more controlled outbound process that complemented its existing LinkedIn and inbound activity. The campaigns now act as a steady top-of-funnel engine, helping PillarTech move prospects through intro, qualification, and deep-dive stages more efficiently.
One Zeekeo-generated cold call led to a mid-to-large enterprise opportunity where PillarTech aimed to implement a custom Hybrid AI system designed to streamline internal reporting and workflows. The project demonstrated rapid ROI and became a high-value ongoing opportunity.
The shift worked because it helped PillarTech:
- Generate around 7–10 qualified leads per month
- Improve lead quality
- Save time by focusing on better-fit prospects
- Strengthen pre-sale conversations
Create a more consistent and controllable sales pipeline