RedElleven
400% Growth and a Leaner Sales Model for RedElleven
How Zeekeo helped RedElleven move from an SDR-heavy model to a leaner outbound engine, generating more leads while reducing internal cost and business risk.
400%
growth
400%
generated
Leaner
model
Lower
business risk
Industry
Sales consulting / Technology sales
Company Size
SMB
Location
UK
Services Used
Zeekeo Launchpad, Outbound Strategy, LinkedIn Outreach, Sales Messaging, Lead Generation
Goal
Generate more qualified leads for RedElleven and its technology clients while reducing reliance on SDR-heavy outbound execution.
“Since partnering with Zeekeo around 18 months ago, our business has grown more than 400%. We have moved from an SDR-heavy team to a light-touch team focused on sales admin and response management.”
George Gallant
Founder
The Challenge
RedElleven is a sales consulting partner for technology firms, with more than 150 years of combined sales experience across the team. The business already had deep sales expertise, but scaling outbound still created pressure on internal resources.
The team needed a way to:
- Reduce dependency on an SDR-heavy operating model
- Generate more leads without increasing internal headcount
- Support outbound campaigns for technology partners
- Build a more scalable and lower-risk sales engine
- Use the same system to generate pipeline for RedElleven itself
The Solution
Zeekeo helped RedElleven build a more efficient outbound engine using Zeekeo Launchpad. Instead of relying heavily on manual SDR activity, RedElleven shifted toward a lighter-touch model where the team could focus more on sales admin, response management, and converting active opportunities.
- Zeekeo Launchpad to support outbound campaign execution
- Targeted lead generation for RedElleven’s own growth
- Campaign support for RedElleven’s technology partners
- A more scalable workflow for managing prospect engagement
- Reduced manual burden across the sales process
Why It Worked
RedElleven had strong sales expertise and a clear understanding of technology buyers. What they needed was a system that could help scale that expertise without adding operational complexity.
Zeekeo gave RedElleven a more repeatable outbound engine.
The shift worked because it helped the team:
- Generate more leads at scale
- Reduce reliance on SDR-heavy execution
- Lower internal delivery costs
- Reduce business risk
- Focus internal time on managing responses and sales opportunities
RedElleven also used Zeekeo Launchpad for its own customer acquisition, while running campaigns for its technology partners, effectively “drinking their own champagne.”