PillarTech
£72K in Revenue and a More Consistent Lead Flow for Balloon Marketing
How Zeekeo helped Balloon Marketing replace manual outreach and spreadsheet tracking with a more consistent outbound engine that generated calls, saved time, and directly influenced revenue growth.
£72K
generated
15
Booked / month
£1K+
cost saved
£25K
per year
Industry
Marketing agency / Strategic marketing services
Company Size
SMB
Location
UK
Services Used
LinkedIn Outreach, Lead Generation, Outbound Strategy, Campaign Management, Appointment Setting
Goal
Create a more consistent, scalable lead generation system without spending hours every week manually managing outreach.
“It’s delivered a large cost saving. I would manually outreach for half a day a week, which is a cost saving of over £1,000 a month. It’s also ticking away in the background constantly, which means my lead flow is more consistent.”
Balloon Marketing
The Challenge
Balloon Marketing provides strategic marketing support to small and medium-sized businesses, helping clients improve visibility, engagement, and growth.
Before using Zeekeo, outreach was a manual process. The team was handling prospecting themselves and managing activity through a spreadsheet. This created unnecessary admin, took time away from higher-value work, and made lead generation harder to scale.
The team needed a way to:
- Reduce time spent on manual outreach
- Move away from spreadsheet-based prospecting
- Create a more consistent flow of leads
- Improve visibility into campaign performance
- Generate new business without adding extra operational pressure
The Solution
Zeekeo helped Balloon Marketing create a more consistent outbound process using LinkedIn outreach and campaign management.
Instead of manually managing connection requests, follow-ups, and tracking, Balloon Marketing gained a system that could run in the background while the team focused on client work, sales conversations, and campaign learning.
The campaign helped Balloon Marketing create:
- A more structured outbound workflow
- LinkedIn-led prospect engagement
- Consistent call generation
- Easier performance analysis
- A more scalable approach to new business development
Why It Worked
Balloon Marketing already understood marketing and client acquisition. The challenge was not knowing what to say or who to target. The challenge was time, consistency, and execution.
Zeekeo gave the team a more efficient system that removed the manual burden from outbound while keeping lead generation active in the background.
One LinkedIn connection request turned into a client worth £25,000 per year. The timing was right, the prospect replied quickly, asked for a call, and became one of Balloon Marketing’s larger clients.
The shift worked because it helped Balloon Marketing:
- Generate 15+ qualified meetings / month
- Deliver £72,000 in sales since starting with Zeekeo
- Save over £1,000 per month in manual outreach time
- Replace spreadsheet-based outreach with a more manageable system
- Build a more consistent lead flow
- Analyse results more easily and continue improving outreach performance